Post by account_disabled on Feb 27, 2024 0:50:10 GMT -5
Clearly it depends a lot on the sector, but one piece of advice remains valid for everyone: a long-term content campaign dedicated to the brand can and must remain active . We said it in point 1 and we reiterate it now: once targeting, geolocalization and creativity are in place, informing becomes a strategic action , especially in a period in which there is time to enjoy content. Collecting "cold" leads now will give us the opportunity to reactivate them later, also studying conversion paths and ad hoc promotions specific to these contacts. Reset and restart That is, it is never too late to start studying. It is inevitable: the current epidemic will leave profound marks on many levels of society. Starting again, as and more than before, will certainly be possible and urgent, but doing so with yesterday's models may not be wise.
This becomes the most appropriate moment to dedicate ourselves to the Panama mobile number list analysis of behaviors , to the study of targets and buyer personas , also questioning our certainties regarding profiling and engagement techniques: applying knowledge that is suddenly out of date risks being a boomerang difficult to recover. How have our users changed and how has consumption changed following the epidemic? In which segment of our offer will there be less demand? Where is it possible to attempt a recovery and reallocation of resources? Customer care a go go More people online = more users looking for answers. Pay greater attention to customer assistance, foreseeing all eventualities related to the ongoing emergency and updating the list of frequently asked questions.
Strengthening your customer care services , social and beyond, means leaving a direct communication channel open and available which, if appropriately managed, can also make a difference in the perception of the brand. Never before has it been essential to relate from person to person: instructing your resources on how to treat users at this moment becomes fundamental, both for immediate and future effects. If Facebook did it too, there must be a reason, right? Support those on the front lines It may seem opportunistic or instrumental, but this advice is perhaps the one that has least to do with marketing logic and simple communication. Establishing or strengthening relationships with non-profit organisations, voluntary associations and non-profit organizations which are currently on the front line to deal with the ongoing crisis is certainly an action with a positive media return, but which has, first of all, an effect real, tangible and useful.
This becomes the most appropriate moment to dedicate ourselves to the Panama mobile number list analysis of behaviors , to the study of targets and buyer personas , also questioning our certainties regarding profiling and engagement techniques: applying knowledge that is suddenly out of date risks being a boomerang difficult to recover. How have our users changed and how has consumption changed following the epidemic? In which segment of our offer will there be less demand? Where is it possible to attempt a recovery and reallocation of resources? Customer care a go go More people online = more users looking for answers. Pay greater attention to customer assistance, foreseeing all eventualities related to the ongoing emergency and updating the list of frequently asked questions.
Strengthening your customer care services , social and beyond, means leaving a direct communication channel open and available which, if appropriately managed, can also make a difference in the perception of the brand. Never before has it been essential to relate from person to person: instructing your resources on how to treat users at this moment becomes fundamental, both for immediate and future effects. If Facebook did it too, there must be a reason, right? Support those on the front lines It may seem opportunistic or instrumental, but this advice is perhaps the one that has least to do with marketing logic and simple communication. Establishing or strengthening relationships with non-profit organisations, voluntary associations and non-profit organizations which are currently on the front line to deal with the ongoing crisis is certainly an action with a positive media return, but which has, first of all, an effect real, tangible and useful.